The birth of the modern videogame industry was arguably down to a single Japanese company: Nintendo. In the early years, its name became a synecdoche for the entire medium; Nintendo didn’t just make games, it was games. However, despite the fact that this former playing card manufacturer continues to top the global market – making its inimitable former president, Hiroshi Yamauchi, one of the richest men in Japan – it is becoming increasingly obvious that Japan has fallen behind the West in both sales and technical achievement, and not just to the casual observer. After a long period of silence, increasingly influential figures are lending their perspective, and a clearer picture of the challenges facing the country is emerging...
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